Privacy UK

Last updated: 4th August 2025

Introduction

Welcome to the Intelligent Dairy Solutions (IDS) privacy policy.

We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

1. Important Information and Who We Are

Purpose of this Privacy Policy
This policy explains how IDS collects and processes your personal data through your use of this website, through your correspondence with us, or when you purchase a product or service, or apply for a job.

This website is not intended for children, and we do not knowingly collect data relating to children.

This privacy policy supplements other notices and privacy policies we may issue and is not intended to override them.

Controller
Intelligent Dairy Solutions is a division of Peacock Technology Limited (Company Number SC347669), with its registered office at Unit 13 Alpha Centre, Stirling University Innovation Park, Stirling, FK9 4NF, Scotland, UK.

References to “IDS”, “we”, “us”, or “our” in this policy refer to Intelligent Dairy Solutions.

Data Privacy Manager
We have appointed a data privacy manager to oversee this policy. If you have questions or wish to exercise your legal rights, please contact:

Name: Andrew Peacock
Email: a.peacock@peacocktechnology.com

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk. We would appreciate the chance to address your concerns first, so please contact us before reaching out to the ICO.

Changes to the Policy and Your Duty to Inform Us
We may update this policy periodically. Please keep us informed if your personal data changes.

Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy policies and encourage you to review them.

2. The Data We Collect About You

We may collect, use, store and transfer the following types of personal data:

• Identity Data – name and title
• Contact Data – address, email, telephone numbers
• Financial Data – bank account details
• Transaction Data – payments and purchases
• Technical Data – IP address, browser type, time zone, device type
• Profile Data – order history, preferences, feedback
• Usage Data – website usage, interactions
• Marketing and Communications Data – marketing preferences, communication choices

We also collect and use Aggregated Data for analytical purposes. This is not considered personal data unless it can identify an individual.

We do not collect any Special Categories of Personal Data or information about criminal convictions.

Failure to Provide Personal Data
If required data is not provided, we may not be able to fulfil a contract or deliver a service.

3. How We Collect Your Data

• Direct interactions: You may give us data via contact forms, email, phone, or job applications.
• Automated technologies: We may collect data using cookies and similar technologies.

See our cookie section below for more details.

4. How We Use Your Personal Data

We will use your data only where the law allows. Most commonly:

• To perform a contract with you
• Where it’s necessary for our legitimate interests
• To comply with legal obligations
• With your consent (e.g. for marketing)

You can withdraw consent at any time by contacting us.

5. Purposes for Which We Use Your Data

6. Marketing

You will receive marketing communications if you have requested information or purchased goods and not opted out.

• Third-party marketing: We seek your opt-in consent before sharing your data with third parties.
• Opting out: Use the unsubscribe link in emails or contact us directly.
• Note: Opting out does not affect service-related communications.

7. Cookies

Cookies help us improve your experience.

• We use strictly necessary cookies.
• You can block cookies in your browser settings, but this may impact website functionality.

8. Disclosures of Your Personal Data

We may share your data with:

• Service providers (e.g. IT, marketing, analytics, hosting)
• Professional advisers (e.g. legal, financial)
• Regulatory bodies (e.g. HMRC)
• Corporate transactions (e.g. sale or merger)

All third parties must process your data in accordance with the law and our instructions.

9. International Transfers

Some service providers may be located outside the UK. We ensure your data is protected through:

• Transfers to countries with adequate protection
• Standard contractual clauses approved by the UK

Contact us for further details.

10. Data Security

We have implemented appropriate security measures to prevent unauthorised access or misuse. Only authorised individuals may access your data.

We also have procedures to deal with suspected breaches and will notify you and regulators where required.

11. Data Retention

We keep your data only as long as necessary.
By law, we keep basic customer data for 6 years after the end of the customer relationship.
We may anonymise your data for research or analysis indefinitely.

12. SMS Communications

If you opt in, we may send SMS updates related to IDS services like our Dairy Data Partners programme.

• We do not share mobile numbers or SMS consent with third parties.
• Message frequency may vary. Standard rates may apply.
• You may opt out at any time by replying “STOP.”

13. Your Legal Rights

You have the right to:

• Access your data
• Correct your data
• Request deletion
• Object to or restrict processing
• Data portability
• Withdraw consent

Email: info@ids-dairy.com

We may ask for proof of identity and aim to respond within one month.